Amazon Prime Day Shoppers Are Ready to Spend Despite Economic Troubles

Despite the sorry state of economies around the world, a surprising number of online shoppers are ready to partake in this year’s Amazon Prime Day sales — but only a fraction plan to spend big.

according to one recent research (opens in new tab) conducted by consumer research firm Numerator, 57% of those in the know about Amazon Prime Day say they plan to participate in the two-day sale event – ​​which runs between Tuesday, July 12 and Wednesday, July 13 of this year – with end-of-year gifts and school equipment among the most common items on respondents’ shopping lists.

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