Diablo Immortal’s microtransactions have already raised $24 million from players in the two weeks since its release.
Activision Blizzard’s latest foray into mobile gaming is doing incredibly well, despite receiving a ton of criticism for its microtransactions. Diablo Immortal has been criticized for a number of mechanics that lead players to spend money if they want to make any significant progress. It will cost you $100K to fully max your character in the free-to-play game, for example.
The reveal apparently didn’t discourage anyone, with the title racking up five million downloads and $24 million in microtransactions. The stats come from the tracking site AppMagic (opens in new tab) through PCGamesN (opens in new tab).
Most of the revenue is split between North American and South Korean players at 44% and 22% respectively. Whether it will be able to maintain that momentum is another story.
Diablo Immortal was criticized for its ‘predatory’ microtransactions which earned it a user score of 0.4 on metacritical (opens in new tab). O subreddit (opens in new tab) is full of complaints, and they’re not just about the money side of things. Lack of a roadmap or pertinent developer updates it’s a bogeyman (opens in new tab)together with difficulty finding (opens in new tab) players to tackle a dungeon.
O hidden lids that prevent grinding for free (opens in new tab) are also not being viewed very kindly. Free-to-play games have to make money somehow, but slotting them in and forcing players to go down a play-to-win path just isn’t. Also, the game seems to have a number of issues, even if we ignore the microtransaction part of it.
But it’s possible to play it without breaking the bank, as TRG guide editor Patrick Dane discovered. According to our Pat, you can have a lot of fun in Diablo Immortal for under $10.