Maybe the A15 will disappear after all – I just came across an interesting idea of a sometimes correct leaker talking to Forbes (opens in new tab).
LeaksApplePro has suggested that the iPhone 14 will come with an A16 Bionic chipset – but it will be a rebranded A15, and the iPhone 14 Pro will come with an ‘A16 Bionic Pro’ chip.
Now, Apple has precedent here: the S6 chip in the Apple Watch 6 has essentially been rebranded as the S7 for the Watch 7, albeit with faster charging capabilities.
Would Apple do something so bold with the iPhone 14? This brand has gone to great lengths to say just how powerful silicon is, and going over that with a small update would be a big change.
While we’re on the subject, one of the strongest (and most believable) changes for Apple this year is that the iPhone 14 and 14 Pro models (and related Max devices) will have different chipsets.
The new iPhone 14 will have the A15 Bionic chipset, where the iPhone 14 Pro will have the A16 and probably a little more RAM inside.
While you might see this as Apple making the iPhone 14 worse (and I suppose it is, given that up until now all iPhones have always had the best CPU), I see this as a good thing to help consumers decide.
Because while the Pro line is always marketed to high-powered creatives and people who need a lot of energy, in reality they are popular because they are the best iPhone.
So making it clearer that the Pro range really is the phone for the pro – just like the MacBook Pro vs MacBook – will simplify the choice for many.
However, that brings us back to pricing – unless Apple keeps the iPhone 14 costing the same as the iPhone 13, because of a similar mechanism, it won’t be fair to the customer.
Sure, make the iPhone 14 Max more expensive than the iPhone 13 mini – it’s bigger and all the larger components cost more – but otherwise, let’s expect parity.
OK, the next discussion is your friend and mine: the iPhone 14 Max.
I can’t say I was excited when I started hearing glimpses of this phone start to leak late last year, as it was the phone I’d thought Apple should make for years.
What is it? It’s the iPhone Pro Max without the Pro bit – so my expectation is that the 14 Max will have the A15 Bionic chipset inside (from 2021) and just two lenses on the rear, with the 14 Pro Max having the best of everything.
Wait! Don’t rule it out just yet – what I liked about using the 13 Pro Max is simply the battery life, and a larger 14 Max could have that without the cost of the Pro Max.
Sure, the best camera is a brilliant thing – and I have some wonderful shots of the 13 Pro Max – but in these more cost-conscious times, I think the 14 Max will be a winner.
That means we’ll see the iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max – that’s a beautiful symmetry.
We did a good review recently on the iPhone 14 release date – we’ll go over it here, because I have a good feeling about this one.
My prediction is that the iPhone 14 release date of will be september 13and then – regular like clockwork – on September 23th we’ll see it on store shelves.
I can say this because I’ve attended every physical iPhone launch since the iPhone 6, many years ago – and they’ve always been close to my birthday. The September 6 release date doesn’t match this, so it has to be the following week.
I once complained to a fellow journalist that I always had an interrupted birthday because of the iPhone launch, and he looked at me sadly and told me that he had missed the entire day of his 40th birthday because he crossed the date line and the day just disappeared to come to an iPhone launch.
I shut up after that.
Speaking of live, we have just published an article that Apple does not expect any success in its orders for the new iPhone 14 line, despite the cost of living having risen so much in recent months.
With that, despite the 15% rise in price, Bloomberg is reporting that Apple has ordered 90 million units of its phones, clearly confident it can swap them throughout the year and not anticipating any slowdown in demand.
This is surprising and touches on something I’ll discuss in more detail later: the expected absence of the iPhone 14 mini. To keep orders at this level, which is supposedly in line with previous years, shows real confidence at this point – and means Apple must have new features that seem to resonate with consumers.
Okay, let’s start with a live one: the price of the iPhone 14. Recently, respected analyst Ming-Chi Kuo pointed to some strong results from one of the iPhone vendors, stating that they believed it would make the vast majority of iPhone models.
That manufacturing company, Hon Hai/Foxconn, has suddenly boosted its financial outlook, prompting Kuo to confirm his belief that the iPhone will increase in cost by around 15%.
(1/2)Hon Hai/Foxconn is one of the winners of the iPhone 14 Series Augmented ASP. I estimated that the iPhone 14 Series ASP would increase by about 15% (vs. iPhone 13 Series ASP) to $1,000- 1,050 (USD) due to two iPhone 14 Pro price increases and higher shipping ratio. https://t.co/UgiW0kom4FAugust 10, 2022
What would that mean for you if you want to buy one of the new iPhone 14 models?
Based on whether Apple likes to keep iPhone prices ending at $49 or $99, I suspect the new iPhone 14 will start at $799 and the smaller iPhone 14 Pro will go up to $1,099. This is just a guess at this point – the ASP (average selling price) mentioned means it could be that Apple spreads the cost across the range to keep it balanced.
Okay, so here we are – our first live, on-the-go dissection of some of the top rumors we’ve seen over the last week (and a handful of things we’re pretty confident we’ll see in the next month, based on the consistent leaks over the last year) .
I’ve written and covered iPhone releases since 2008, and one thing that’s clear is that since the iPhone 6, we’ve seen a lot more leaks of key elements of the phones in the run-up to launch, a lot more crying since the days of iPhone 4 being found in a bar (opens in new tab) and everyone’s losing their minds…