Prime Video Redesign Comes to India – Finding Content Can Be Easy Finally

Amazon Prime Video, as long as it was only providing movies and series, could be content with its vanilla screen design. Movies and series were stacked in columns based on language and genre, and you just worked through them to choose the content you wanted. Sometimes the content was hidden – the algorithms were to blame for that – but they gritted their teeth and followed suit.

But Prime Video has also started offering subscriptions to other platforms through Prime Video channels and has also streamed popular movies through early access rentals. But finding your Prime Video channels and the movies on early access rentals couldn’t be attempted without a prayer or two (or worse, some profanity) on your lips.

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