Sony’s next-generation Sony A95K 4K TV took home the grand prize at this year’s EISA Home Theater & Display Awards.
The flagship of the 2022 Sony TV lineup won the ‘Best Premium OLED TV’ award, beating strong competition from Samsung’s S95B QD-OLED TV, which was named runner-up.
Sony became the first TV manufacturer to showcase a QD-OLED (Quantum Dot OLED) TV when the A95K was first introduced in March.
As the name suggests, QD-OLED combines the best aspects of OLED and Quantum Dot display technology, aiming to deliver the deep black levels, high contrast and wide viewing angles of OLED, along with the color accuracy and pixel illumination that quantum dot filters can provide.
In our hands-on review at the time, we were impressed by the TV’s extreme color depth, with the A95K offering a higher level of brightness and greater palette volume than we’d come to expect from standard OLED panels.
A traditional precursor to IFA’s annual consumer technology exhibition in Berlin, the EISA awards are voted on by an association of 60 technology magazines, websites and social media commentators from 29 countries.
This year’s awards also saw LG’s C2 OLED TV recognized as ‘Best TV for Gaming’, while there was a strong showing from Philips, which received ‘Best OLED TV’ awards for the 55OLED807, best ‘Home Theater TV’ for the 65OLED937 and ‘Best Family TV’ for the 55PUS8807.
A complete list of EISA Home Theater & Display 2022/23 winners can be found here.
Analysis: Latest award win is another indicator that QD-OLED is the future of TV
Coming on the heels of the Sony A95K’s triumph in Value Electronics’ ‘TV Shootout’ last month, this weekend’s big prize win at EISA went some way to justify Sony’s plans to excel in QD-OLED.
It also points to where the future of flagship TVs appears to be heading, with the incredible contrast and significantly improved color saturation that hybrid display technology offers will likely improve further as it matures.
Prices are surprisingly high for early adopters of QD-OLED, with the 65” version of the Sony A95K coming in at $4,000 / £3,499. However, Samsung’s S95B with similar specs but significantly cheaper shows that this barrier to adoption could start to come down soon.
With new QD-OLED TVs expected to be showcased by Sony and Samsung at the IFA later this year, and rumors growing of other manufacturers ready to join the display technology, we can’t wait to see what will be revealed in Berlin.